Coker Tire Visits the Euro Auto Festival in Greenville, South Carolina
We visit more than 50 car and motorcycle events a year, so we see lots of cool stuff all over the country. Some events, like the AACA Hershey Fall Meet are huge, and require multiple trucks and trailers full of tires. Others events, such as the Euro Auto Festival, held annually in Greenville, South Carolina, are smaller and a little more intimate. We don't attend these shows with intentions of selling thousands of tires--it's more about brand awareness and marketing. This type of event is fun and productive, as it allows us to answer questions and get feedback from customers and potential customers. For 2016, the Euro Auto Festival certainly lived up to the hype as the East Coast's premier European auto show. Check out a few of our highlights and remember that our product offering spans a wide range, including vintage sports car tires, like the ones that roll beneath some of the world's finest sports cars.