SEMA 2017 -- It's that time of year again! The SEMA Show is an annual gathering of the automotive world, and it's the biggest automotive trade show on the planet! We're always excited to see the new trends of the automotive aftermarket, and the SEMA Show is the place to find them. We've been in Las Vegas for several days already, as it takes quite an effort to set up our indoor booth (Central Hall, Booth #22775) as well as our outdoor display in the Silver Lot. We're proud to introduce a new product at SEMA 2017, the new Firestone 721 Steel belted radial, sized at LR78-15 for 1970's Cadillac, Lincoln and other full size luxury sedans. We hosted a press conference on Tuesday to talk about the new tire and to kick off the 60th anniversary celebration of our company. The SEMA event is packed with awesome cars, trucks and motorcycles, and many of them have our tires and wheels on them! Take a look at some of our favorites from setup days and Day One of SEMA 2017! SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017 SEMA 2017