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The broad-shouldered cars of the late 1960s and early 1970s were in an arms race. Style and horsepower were just as important as reputations on the race track. In the fierce battle for sales, the muscle cars and sports cars of the era added more and more sport into their offerings. The raised white letter bias ply tires of the time have become synonymous with the cars. Such legendary marques as the Firestone Wide Oval offered by Coker Tire Company, define one of the fastest growing segments of collector cars today. Accurately restored muscle cars have been setting records at the auction block in recent years. Correct wheels and tires are absolutely critical to an accurate restoration project and nobody has a better selection of authentic raised white letter tires than Coker Tire Company.
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