How to Shop the Coker Tire Website
Shopping for tires and wheels for your collector vehicle can be a bit confusing. There are many options, so it can really make your head spin if you get into the weeds without properly sorting through rim diameter, sidewall style, width and aspect ratio. These factors help narrow down your choices, and there are several ways you can approach it on our website. We've decided to put together some simple tips, tools and tricks that help enhance your shopping experience, and we wanted to lay it all out in this article. Follow along as we walk through some of the steps that make for a smooth transition from browsing to buying.
Browse by Category
Our team has put together a variety of category pages, based on the brands of the products, as well as the style. You can find this by hovering over the "Tires" tab in the top menu. This listing will drop down, giving you lots of options to narrow down your search. In this example, we're clicking on "Whitewall Tires", in order to start the drill-down process to find exactly what we need for our project car.
After clicking on "Whitewall Tires", it takes us to a huge category of tires, which includes bias ply tires, radial tires and even our exclusive bias look radial tires.
We can narrow down the selections by using the "Filter By" navigation on the left side of the screen. This allows us to filter by Tire Series, Rim Diameter, Sidewall and more sorting options.
By opening the Tire Series drop down, we see several brands and series. Let's click on Bias Look Radial to narrow it down to only tires that fall into that category. It shows that there should be 14 options within that category.
Then, we can select other Filter options, such as Rim Diameter (we selected 15-inch), and then Width. Just a quick note that we classify widths as "bias ply", "radial" and "bias look radial". We're searching for tires for a classic Cadillac, so we find and click on the 8.20 option, which shows three results. The 820R15 bias look radial is offered in wide whitewall, narrow whitewall and blackwall, so there are three products available after we click the 8.20 option.
Additional filtering options include Sidewall Style, Width and Aspect Ratio. Using these tools, you can really narrow down your selections to exactly what you want. But we often find that someone looking for a custom fitment may FIRST select Rim Diameter and then browse around at the various sizes to get an idea of the size options. As you can see by the green numbers in parenthesis, there are numerous options for each selection. It's just a matter of finding the one that suits your build style.
Tire Finder Tool
You can either shop by vehicle or shop by tire or wheel size. We find that customers who are looking for OE fitment will Shop by Vehicle to ensure proper sizing.
Our extensive database ranges from 1899 through 2022, offering more than 100 years of OE fitments. Tire and wheel sizes sometimes changed drastically from one year to another so this is a crucial part of the selection process. We selected the year 1972 to begin our search.
After you select the year, you can select the Make of your car (Ford in our example). Our database has hundreds of Make options, from conventional American options like Chevrolet, Ford and Dodge to more obscure models like Citroen, Bristol and more.
We also offer fitments for vintage Japanese cars and just about any vintage car you can think of, so you'll find those listed in the Tire Finder database as well.
From there, you can narrow it down further by selecting the model. Our database includes models and submodels, so we chose a specifc selection "Boss Mustang" so we could arrive at the exact tire needed for the application.
The size dropdown gives you the tire size options that will fit your vehicle. Notice the original size F60-15 listed, but we also include radial tires in our selections, giving you the option to upgrade to modern radials.
Now matter how you start your tire search, you'll land on a page of results. Depending on your search criteria, it may be a wide range of results or something more specific.
In the case of the example shown here, we started by selecting the Coker Classic brand from the top "Tires" tab. This takes us to a page of Coker branded products, with a mixture of bias ply and radial construction, as well as different sidewall styles.
By default, this category is sorted to show you the Best Sellers first.
There are many ways to sort the results, including lowest to highest price, newest products, most viewed and many more options. The choice is up to you, but you can also narrow down your results using the Filter By selections on the results page.
Coker Tire Buying Experience
Our product pages feature nice, clean product images, typically with more than one angle to give you a good idea of what you're buying. Keep in mind that our tire images are often shot with a wheel mounted, so that you can see what the tire looks like when it's inflated. The wheel is not included, unless specifically noted as a "tire and wheel package".
The product description provides details on the product and fitment advice, while the spec box includes precise information regarding the dimensions, load ratings and speed ratings.
When you've decided on a product, you can click the "Add to Cart" button. Notice that our default quantity is 4, so if you're doing staggered fitment, adjust your quantities accordingly. Also notice the check box below the quantity selector, which gives you the opportunity to add Extended Tire Protection to your order. This is an extended warranty program to cover damage caused by road hazards.
After you click Add to Cart, a pop up window will give you the option to view your cart, proceed to checkout or continue shopping.
In the event that the products you selected are not in stock, you will be notified with a special highlighted message.
Moving further into the shopping cart, you can easily check out by filling in your information, including your email address, name, and address. After you fill out the address, our system will generate the shipping costs, and typically provide multiple options for standard shipping and express shipping, depending on your area. After you click the "Next" button, you'll have the option to enter a coupon code, and then enter your payment information. Notice that we have credit card, PayPal and Affirm monthly payment options. Once these fields are filled out with your desired form of payment, you'll be able to finish the order.
The order summary includes your subtotal, as well as shipping costs, tire tax and sales tax. This results in the order total, which will be applied to the payment plan of your choosing. If you have entered a coupon code, or have purchased a product with free shipping or other discounts, those savings should be reflected in the order Summary.
If the summary is correct, you'll only have one more button to click to seal the deal on your new tire or wheel purchase. After that, a confirmation email will be sent to your email address, and you will be notified when the order ships.