Coker Tire, the world’s largest supplier of collector vehicle tires, is proud to announce it has signed an exclusive tire and wheel sponsorship agreement with Mecum Auctions. Kicking off with this weekend’s auction at Osceola Heritage Park in Kissimmee, Florida, the new partnership will include on-site booth displays at each of the 18 stops along the 2018 Mecum schedule, commercial spots and dedicated air time during coverage, offering perspectives about auction vehicles equipped with Coker tire products.
“Partnering with Mecum Auctions will serve as and a testament to not only our love of classic vehicles but also our focus on getting the period-correct details right on these incredible cars,” said Wade Kawasaki, President and COO of Coker Tire. “For years, hot rodders, custom car builders and even concours-winning restorers have known that Coker Tire offers offer the best balance of aesthetics and performance. Dana Mecum and his team have built an incredible presence with their auctions both at the local and national level, and their appreciation for preserved and restored classics makes this relationship a perfect fit.”
With a full line of tires and wheels for both restored classics and customized vehicles, Coker Tire offers the highest quality rolling stock for a wide array of collector vehicles. From its latest Firestone Wide Oval Radial tire, to concours-quality bias ply tires to steel wheels, Coker Tire products are designed to preserve factory aesthetics and retain value while providing modern performance and quality. Coker Tire and Mecum staff will choose vehicles at every auction to represent the brand on display and Coker Tire will share some of its favorite vehicles from each event via social media and post-sale media coverage.
Mecum President Dana Mecum said the agreement perfectly aligns with the company’s ongoing mission of partnering with the best brands that offer the greatest products for collector cars. “Coker Tire’s extensive history as a leader in this market makes them an ideal brand to team with. Providing them with first-hand access to the collectors, enthusiasts and industry influencers that attend our events is an essential component to this new relationship.”
Coker Tire will be on hand at Mecum auctions nearly every month of 2018 beginning with the Kissimmee, Florida event running January 5th-14th. The next three Mecum auctions will take place in Las Vegas, January 23rd-27th, Los Angeles, February 16th-17th and Kansas City, March 16th-17th. With multiple days of cars, motorcycles, airplanes, boats and automotive art, there will be a diverse group of both auction lots and collectors at each auction. Every Mecum event will be broadcast on NBCSN in most markets. For the full auction schedule and to learn more about Mecum Auctions, visit www.mecum.com.