What does that mean? It means Coker Tire Company took part in an event known simply as MPMC, which stands for Motorsports Parts Manufacturers Council. The event took place at the Embassy Suites in Santa Ana, California, and it is a "speed dating" style event that involves parts manufacturers setting up a small demonstration booth inside a hotel suite. [caption id="attachment_3361" align="alignnone" width="640"] Lots of great media folks came out to MPMC![/caption] Groups of various media companies would spend 30 minutes with each parts manufacturer, and then swap to a new room when the bell rang. MPMC is a SEMA-sanctioned event, so many companies were involved and it proved to be productive, in terms of our media exposure! The meetings gave us a chance to introduce new products, and get some editorial ideas in motion. Since this event is held inside a hotel, there is no room for cool cars or anything like that, but we got to rub elbows with a lot of great guys and gals in the go-fast industry. We're hoping for lots of great exposure in 2013, and the MPMC event is a great way to get the ball rolling! [caption id="attachment_3359" align="alignnone" width="640"] Moon Pies were in high demand in the Coker Tire booth! And don't forget the RC Cola![/caption]