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The Chevelle SS has always been a desireable muscle car, dating back to its debut in 1964. The car represented mid-size coupes and sedans, available for regular transportation, or big time fun, depending on the engine and power train options. By 1966, Chevrolet offered a big block version of the Chevelle SS, and then changed the body style a few more times before landing on the iconic design that ran from 1970 to 1972. As with any drastic body style change, the new for 1970 look was in the works long before the cars hit the streets. We happened to run across a very nicely restored pre-production 1970 Chevelle SS, owned by David Harter while making our way around the 2016 SEMA Show. The car had signage to reveal its special features, but it wasn't until we spoke with David that we truly understood how

The SEMA Show is the largest automotive spectacle in the world, and we're so happy to be a part of SEMA 2016. It's the 50th anniversary of the show, and it's also the 50th anniversary of the Firestone Wide Oval tire. We celebrated the awesome anniversary by introducing our brand new Firestone Wide Oval Radial tire. The day kicked off at the New Products Breakfast, where we placed 2nd in the New Products Display in the Tires and Related Category. We were up against the big dogs, and our new Firestone Wide Oval radial stood tall in a room full of winners. Shortly after the New Products Breakfast, we had a Press Conference regarding the new tire, showcasing it front and center in our indoor booth. Muscle car expert, Steve Magnante hosted the event, while our President, Wade Kawasaki and CEO, Corky Coker spoke about the new tire and how it is a game changer for the muscle car market. We also installed a