We've worked pretty hard to encourage our customers to get out and drive their collector cars, and events like the Coker Tire Tour to the Mitty provide even more inspiration. There might be an ulterior motive hidden in there (to sell more tires, or in this case Sports Car Tires). The Mitty is a road race for vintage cars, and it's held at Road Atlanta, which is a couple hours away from our headquarters here in Chattanooga, Tennessee. This year, we partnered with Classic Motorsports Magazine to create a driving experience like no other--a trip through some of the most beautiful scenery and twisty back roads with a final destination of the Mitty. With more than 50 cars participating, it was a big hit, and we're hoping to do more of these driving events in the future.
If you've been keeping track of our Cruise In events here at Coker Tire, then you'll quickly realize that we have officially given it a name: the Chattanooga Cruise In. This event has taken off with great success, and we plan to hold more of them in 2013. We will soon be creating a website specifically for the Cruise In, so that we can efficiently handle requests for clubs, parking, etc. All of that aside, we prepared for a big crowd this past Saturday, and boy did we ever get one! With 700 cars on hand and more than 2,000 spectators, we had our hands full all day!
We had an amazing time on the Hemmings Motor News Great Race this year, and it came down to the wire to determine the Grand Champion. All week it was a tight battle between the Knowles/Gentry team and the team of Howard and Douglas Sharp. Knowles/Gentry piloted a '32 Ford Cabriolet, which was formerly piloted by Joe Knowles, who unfortunately passed away in 2010. The Sharps piloted the oldest car in the Great Race--a 1911 Velie Racetype. Knowles/Gentry led the field for several days, but the Sharps came from behind on the final two days to take home the infamous BIRD and a check for $20,000!
[caption id="attachment_1836" align="alignleft" width="500" caption="Corky Coker with Great Race Grand Champions, Howard and Douglas Sharp!"][/caption]
THE GREAT RACE CONTINUES RALLY SUPPORT OF AUTISM WITH A BENEFIT AUCTION
Chattanooga, TN The Great Race began in 1983 when a couple of car guys, Tom McRae and Norm Miller, got together and bought out an ailing race promoter, who had attempted to organize a vintage car race from California to Indiana. After acquiring the assets, McRae and Miller went to great lengths to market the event, and their efforts paid off, as the Great Race turned into one of the greatest automotive events of all time. McRae and Miller always strived to contribute to local charities, and the Great Race was a terrific place to gather a large donation. Now, with Corky Coker in charge of the Great Race, the same generous spirit lives on with the 2011 event.
[caption id="attachment_1542" align="alignleft" width="500" caption="Corky Coker with Peter Charman from The TEAM Centers, Inc."]
Great events dont happen by accident and they certainly dont happen in the blink of an eye. It takes a lot of work to develop, organize and run an intricate event such as The Great Race, and it took a lot of work behind the scenes to get it off the ground. Tom McRae and Norman Miller did just that in 1983. The two individuals were partners in the deal, and bought out an ailing race promoter who planned to race pre-World War II automobiles across the United States for a massive purse. There were plenty of folks who doubted the feasibility of an event of this magnitude, but with help from a crew of like-minded car nuts, McRae and Miller made it work. From the inaugural event in 83 to the return of The Great Race in 2011, there have been lots of memorable moments, and with the events new ownership and new direction, there will be plenty more in the years to come.