We visit more than 50 car and motorcycle events a year, so we see lots of cool stuff all over the country. Some events, like the AACA Hershey Fall Meet are huge, and require multiple trucks and trailers full of tires. Others events, such as the Euro Auto Festival, held annually in Greenville, South Carolina, are smaller and a little more intimate. We don't attend these shows with intentions of selling thousands of tires--it's more about brand awareness and marketing. This type of event is fun and productive, as it allows us to answer questions and get feedback from customers and potential customers. For 2016, the Euro Auto Festival certainly lived up to the hype as the East Coast's premier European auto show. Check out a few of our highlights and remember that our product offering spans a wide range, including vintage sports car tires, like the ones that roll beneath some of the world's finest sports cars.
There is one thing for sure at this point in the 2014 Hemmings Motor News Great Race presented by Hagerty...we're in the south. What makes it so obvious? For one, we had BBQ for lunch and dinner (washed down with a cool sweet tea). Second, it's hot, humid and there are pop-up storms all over the place. We had a great (but abbreviated) lunch stop in Myrtle Beach, South Carolina. We had to leave lunch early to make up time for a bunch of traffic in Myrtle Beach. So we made it back to our restart point, and hit the afternoon route wide open. The route was packed with lots of high speed turns, as well as a 22-mile run on a two-lane road, most of which was traveled at 40 miles per hour. Our dinner stop was simply incredible. Mount Pleasant, South Carolina rolled out the red carpet for us, and treated us to a wonderful dinner on board the U.S.S. Yorktown ship. We were also allowed to check out the ship, and check out some of the cool airplanes on the flight deck. As we exited the ship, a wall of storm clouds rolled in and dumped a bunch of rain at dusk. Tomorrow, we continue south on a long trek to Jacksonville, Florida. Stay tuned!