wide oval

With about 40 miles of walking under our belts, we started the final day of the 2016 SEMA Show with a trip to the upper level of the South Hall to meet with our friends at Omix-ADA. We'll do a full post on their awesome collection of Jeeps...for now, we're going to do a quick recap of favorites rides of the day, and then jump right into the SEMA Cruise and of course, the SEMA Ignited event. This is the third year of SEMA Ignited, and it just keeps getting better and better. The event is held across the street from the Las Vegas Convention Center, and wow...what a show! The SEMA Cruise offered an awesome parade, which resulted in one of the coolest car shows you could ever see. Hot rods, muscle cars, crazy imports, off road vehicles, and more swarmed the SEMA Ignited event, as we enjoyed the nitro dragster "cacklefest", wild action on the drifting course, and plenty of action in the show area. Take a look at our highlights from the final day of the SEMA Show, and keep checking back to see

The Chevelle SS has always been a desireable muscle car, dating back to its debut in 1964. The car represented mid-size coupes and sedans, available for regular transportation, or big time fun, depending on the engine and power train options. By 1966, Chevrolet offered a big block version of the Chevelle SS, and then changed the body style a few more times before landing on the iconic design that ran from 1970 to 1972. As with any drastic body style change, the new for 1970 look was in the works long before the cars hit the streets. We happened to run across a very nicely restored pre-production 1970 Chevelle SS, owned by David Harter while making our way around the 2016 SEMA Show. The car had signage to reveal its special features, but it wasn't until we spoke with David that we truly understood how

Our walking shoes are getting wore in now that we're finished with Wednesday at SEMA 2016. We continue finding cool cars and trucks sporting our tires and wheels, but we started the day by attending the SEMA Prayer Breakfast, where Chattanooga, Tennessee residents, Jim and Amy Jo Osborn spoke to a great crowd of automotive industry professionals. It was an action packed day of fun and we found ourselves drooling over hundreds (no, wait, thousands) of beautifully built hot rods, crazy trucks, and everything in between. Of course, we had our eyes glued to the tires beneath this custom creations, and we're here to show you some of our favorite rides equipped with Coker Tire products. At the end of the day, we attended the ETTN reception, the International Happy Hour (where we received three Global Media Awards) and the HRIA reception. It was a busy evening, but it's all part of the greatest automotive trade show on the planet. Check out our highlights from today's action and keep checking

The SEMA Show is the largest automotive spectacle in the world, and we're so happy to be a part of SEMA 2016. It's the 50th anniversary of the show, and it's also the 50th anniversary of the Firestone Wide Oval tire. We celebrated the awesome anniversary by introducing our brand new Firestone Wide Oval Radial tire. The day kicked off at the New Products Breakfast, where we placed 2nd in the New Products Display in the Tires and Related Category. We were up against the big dogs, and our new Firestone Wide Oval radial stood tall in a room full of winners. Shortly after the New Products Breakfast, we had a Press Conference regarding the new tire, showcasing it front and center in our indoor booth. Muscle car expert, Steve Magnante hosted the event, while our President, Wade Kawasaki and CEO, Corky Coker spoke about the new tire and how it is a game changer for the muscle car market. We also installed a

The Firestone Wide Oval Radial tire is something we've been dreaming about for years. We're muscle car guys and we're tire guys, so we've always wanted to mix authentic looks with the ride, safety and tread life of a modern radial. Coker Tire is proud to announce the brand new Firestone Wide Oval Radial, a product that uses Firestone heritage and radial construction to create the ultimate muscle car tire! These tires are now available and shipping from our Chattanooga, Tennessee and City of Industry, California locations, as well as our worldwide distributors. This is an exciting new product for us and we think you'll agree that it's time to put a new set of Firestone Wide Oval Radials on your muscle car! Along with the new product launch, we're also celebrating 50 years of the Firestone Wide Oval. As the muscle car era exploded in the mid-to-late '60s, the horsepower levels went sky high and that meant the

We're not sure about you, but we often day dream about what tire and wheel combinations would look cool on our cars. Having an extra set of tires and wheels on hand isn't always practical, but it sure makes for an easy attitude adjustment for your hot rod or muscle car. We proved it with the "Malibeater", a 1967 Chevelle Malibu project car, which has been featured in various tech articles in Muscle Car Review magazine. Arvid Svensen brought the car down to Tennessee for the tire and wheel swap, and photographed the combinations for an article in the magazine. All three combinations offer cool looks for the car, but there was a pretty clear winner in terms of style and performance after we had driven the car with all three configurations. Just to add another cool element to this tire and wheel swap, we decided that our least favorite combination would be subject to a tire-smoking burnout. [products]

If you follow our Facebook fan page, then you know we blasted the page with live photos from the SEMA Show in Las Vegas, Nevada. It was a great event and we had a blast, as always, so it's time to wrap it up and get ready for the winter season. We met lots of great folks at SEMA, some new to the industry and some old timers like us. We debuted new booth artwork for our indoor booth and a brand new full wrap on our tractor trailer rig, which was positioned outside of the convention center. With new products on display, as well as the completed Marmon Wasp and Honest Charley rat rod truck, our booth(s) were a big hit. Check it out! [caption id="attachment_2277" align="alignleft" width="500" caption="Our updated SEMA indoor booth with new counter artwork, and TV\'s!"]